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Ceasar McDowell
Civic Designers LLC
El Punto Norte
Purpose
The North End neighborhood of Springfield, MA wanted residents to set goals and priority areas that would guide neighborhood organizing for the next 3 years.
Design Challenges
Creating a multi-generational engagement design that is embedded in the culture of this predominately Puerto Rican neighborhood and that strengthen capacity of local organizations.
Results
A youth and artist driven campaign,that included a comprehensive door-to-door gathering of questions that were organized into themes, which intern were used to create videos, posters and community art to hold community conversations that culminated in two neighborhood events in which hounders of residents selected the top priorities for the next three years.
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